Ivan Fernandes
Helping agency founders Grow, Exit, or Rebuild with clarity and a plan.
Advisory. Planning. Execution. Capital.
I help independent agency founders turn ambition into action.
I work with teams ready to scale, raise investment, or exit with clarity and confidence.
It’s about building real value and realising it when it matters most.
Advisory
Strategic clarity for founders who want more.
Sometimes you don’t need more hands just clearer thinking. I offer light-touch guidance to help you see the road ahead, pressure-test decisions, and grow with confidence. Monthly or quarterly sessions built around your biggest questions.
Planning
Design the roadmap to growth or exit.
Whether you want to scale or sell, success doesn’t happen by accident. I work with founders to build 12–36 month plans that define direction, sharpen positioning, and unlock value from productisation to team structure.
Capital
Attract the right investment, not just any investment.
From evaluating offers to securing funding, I help founders assess the right capital strategy including equity partners, growth investors, and financing options. Align your numbers, your narrative, and your next move.
Execution
Turn strategic plans into scalable systems.
Big goals require operational backbone. I help you operationalise your vision from building the right team and systems to improving margin, structure, and delivery so you’re not just growing, you’re growing sustainably.
For founders who want more than just advice
I work with agency founders who are ready to grow, exit, or reshape their business for what’s next. Whether you're planning a sale, raising capital, or rebuilding from the inside out. I help you unlock value, think strategically, and move with clarity. No fluff. Just what moves the needle.
Advisory
Strategic clarity for founders ready to think bigger
Cut through the noise with direct, founder-focused advice. Whether you're weighing a big decision, testing a new direction, or simply need a strategic sounding board, advisory keeps you focused on high-leverage moves.
Monthly or quarterly strategy sessions
Market and positioning pulse checks
Founder performance map + next-step priorities
Planning
Build the roadmap to exit or future-proof growth
Start shaping the outcome before you’re forced to react. Together, we map a 24–36 month plan that aligns your ambitions with market expectations, so whether you’re aiming to sell or scale, you’re not winging it.
36-month strategic growth/exit plan
Agency valuation baseline and benchmarks
Key focus areas by quarter and by department
Capital
Make your agency investor-ready and find the right fit
Raising capital or exploring M&A? I help you prepare, position, and pitch and connect you with the right buyers, funds, or partners from my network. This is about smart money, not just any money.
Investor narrative + pitch support
Buyer/investor mapping & introductions
Capital raise or acquisition packaging
Execution
Build the operating system investors want to buy
Execution is where value becomes visible. We put the plans into play fixing margin, simplifying structure, and making your agency run like a business, not just a hustle.
Operational scorecard + priority improvements
Productisation or IP packaging
Integration of scalable processes across delivery, ops & finance
Built for Founders. Designed for Value.
I work with independent agency leaders who want more margin, more scale, more strategic clarity. Whether you're planning an exit or rebuilding for growth, my approach is simple: increase your agency’s value, reduce reliance on you, and create optionality for the future.
Advisory
From £750/month
(6-month minimum)
Perfect for founders who want a light-touch engagement and someone to think with. One-to-one monthly or quarterly sessions to navigate key decisions, get unstuck, and stay focused. You bring the questions, I help shape the answers. Flexible, focused, founder-first.
Planning
From £2,000/month
(12-month minimum)
For founders serious about growth or exit. Together we’ll define your long-term objectives and create a tailored roadmap including strategic positioning, value-building milestones, and risk management. This is your blueprint for scale or sale.
Execution
From £3,000/month
(12 month minimum)
Hands-on support to redesign your operating model for value creation. We’ll refine service lines, optimise margins, install repeatable systems, and professionalise reporting. This is the heavy lift where we turn vision into value.
Capital
From £1500/month
Success fee: 3% of final valuation
Whether you're looking to sell, raise capital, or attract strategic partners, I help position your agency for serious interest. That means pitch prep, buyer targeting, negotiation support, and access to a trusted investor network. No fluff, just deal clarity.
Clarity, Strategy, and Growth On Your Terms.
Whether you're scaling toward a sale, rebuilding for resilience, or simply seeking clarity, these service tiers are structured around what agencies actually need. No generic frameworks. No one-size-fits-all. Just practical, strategic support designed to increase agency value over time. Pick the level that fits where you are and where you're headed.
Agency Value Creation
The right partner for founders who think long-term
You’ve built something valuable, now it’s time to shape what comes next.I don’t sell theory.I help agency founders like you build a stronger, more resilient business: whether that means preparing for exit, attracting capital, or simply making your agency work better without you.With decades of experience across marketing, consulting, and M&A, I bring the strategic clarity and operational guidance that turns ambition into action.
Your Partner
Ivan Fernandes
I’m a marketing management consultant and M&A advisor with a career built across independent agencies, holding companies, and management consulting. I've worked inside leading networks like Publicis, WPP, scaled independents, advised PE-backed businesses, and supported global intermediaries like Ebiquity and Oystercatchers.Over the last decade, I’ve partnered with private equity firms, VCs, and family offices to evaluate, grow, and exit marketing and agency businesses. Most recently, I completed an Executive Programme in Mergers & Acquisitions at Imperial Business School, deepening my ability to bridge the creative and commercial sides of the agency world.I understand agencies. I understand investment. And I help founders navigate both with clarity and confidence.
Ready to Build What’s Next?
Whether you're planning an exit, seeking capital, or simply want to run a better agency, I help founders unlock the next chapter with strategic clarity, operational focus, and investor-level insight.Let’s turn your agency into the asset it deserves to be.
Let's Talk!
If you're an agency founder looking to grow, sell, or secure capital, let's start the conversation. Fill in your details below and I’ll get back to you within 24–48 hours.